Project Overview
Vehicles today are cumbersome. The western new vehicle market is claustrophobic, unaffordable, and stressful. Users are herded into purchasing "packages" or "trim levels" of vehicles that they don't even want, slipping and sliding into financial debt with a vehicle they can barely afford packed with technology that the user simply does not want. If a customer wants, for example, a 2020 Chevrolet Silverado base model with a six-foot bed, four doors, analogue comfort controls, and no parking sensors, they should be able to do exactly that. They should be able to add and remove as much as they want to a truck they choose without restriction, increasing or reducing their total cost. No surprises. No impulse buys. They choose exactly what they want and get just that.
It started with these two
Modern vehicles are growing costly, complicated, overwhelming, and unrecognizable.While the preferable styling of a vehicle, such as literally the way it looks, is subjective, cars are objectively becoming too expensive and too overpacked with features that most of the population either cannot afford or simply do not need.
